California-based eBay Inc. (EBAY) operates marketplace platforms that connect buyers and sellers, enabling them to list, sell, and buy various products. With a market cap of $32.6 billion, eBay’s operations span the Americas, Europe, Asia, and internationally.

Companies worth $10 billion or more are considered "large-cap" stocks, and eBay fits right into that category, reflecting its substantial size, stability, and influence in the online retail industry.

eBay continues to leverage its strong global marketplace and brand recognition to solidify its position as a leading e-commerce platform. With a presence in nearly 190 markets and a significant portion of its gross merchandise volume generated internationally, the company benefits from a diverse and loyal customer base.

Shares of EBAY are currently trading 2.8% below their 52-week high of $64.96, which they hit on Sept. 17. The stock has gained 15.8% over the past three months, significantly outpacing the ProShares Online Retail ETF’s (ONLN) 4% gain during the same time frame.

In the long term, EBAY is up 44.8% on a YTD basis, and the shares have returned 43.9% over the past 52 weeks. In comparison, ONLN has rallied 15.9% in 2024 and rallied 30.5% over the past year.

To confirm the bullish price trend, EBAY has been trading above its 50-day moving average since late July and over its 200-day moving average since late February.

eBay is benefiting from its strong e-commerce model, with growing momentum in its online marketplace and increased demand for refurbished products and collectibles. Growth initiatives focused on improving the seller and buyer experiences are expected to further boost eBay's stock performance.

eBay stock gained 1.1% on Jul. 31 after its Q2 earnings release, showing strong resilience and cost management. Its positive growth outlook for the current quarter further boosted investor confidence.

In the fiercely competitive internet retail industry, top rival Etsy, Inc. (ETSY) has underperformed EBAY, falling 33.4% on a YTD basis and down 15.4% over the past 52 weeks.

Given its outperformance relative to the broader online retail industry and rivals in the market, analysts are cautiously optimistic about EBAY's prospects. The stock has a consensus rating of "Moderate Buy" from 28 analysts in coverage, and it currently trades above its mean price target of $58.33.

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On the date of publication, Kritika Sarmah did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.